COMCASTed: How Ralph and Brian Roberts Took Over America's TV, One Deal at a Time

Joseph N. DiStefano

Pages	224 pages with 29 photographs
Size	6 1/4" x 9 1/4"
ISBN	0-940159-82-1
Tags	Biography/Memoir, Business
Preview Book	View Excerpt

An eye-opening tale with details and stories that will fry every couch potato.

Andy Kessler, former hedge fund manager and author of Wall Street Meat and Running Money

Comcast is a uniquely American business, and DiStefano presents the company’s biography in a compelling manner.

Howard J. Blumenthal, media executive and author of This Business of Television

If you’re wondering who or what is next on Comcast’s “to-do” list—stay tuned. Here is an eye-opening, rare look inside an American corporate dynasty that began as a small franchise in Tupelo, Mississippi, and grew to become the nation’s biggest cable TV company and fastest-growing Internet provider.

With the tenacious investigative skills and gusto of the seasoned reporter, Joseph N. DiStefano has written a must-read history of this vital industry and its principal player, as well as the unauthorized biography of Comcast’s founder, Ralph Roberts, and his son and successor, Brian.

Though rivals like Fox News owner and satellite TV baron Rupert Murdoch continue to nip at its heels, though consumer discontent simmers, Comcast, with allies in small-town city halls and Washington, D.C., as well as powerful companies like Microsoft, continues to exert influence over Hollywood, Madison Avenue, and every TV viewer. We are, indeed, all COMCASTed.

About the Author

Joseph N. DiStefano is an award-winning business reporter for The Philadelphia Inquirer. He lives in Wilmington, Delaware.